How Local Businesses Can Compete in the SEO World
David and Goliath: Competing in SEO with Large Enterprises
Although it can be wearisome, local business owners acknowledge just how necessary search engine optimization (SEO) is for making their firm successful. If you snag Google’s top spot, for instance, your page will garner a click-through rate of almost 35 percent. If you are a private business owner, though, it may be hard to overcome competition from large corporations. If you remember these steps, though, your SEO strategy can still pay off huge.
Opt for Long Tail Keywords
There are basic keywords that naturally fit into your market. Unfortunately, it is difficult to contest with the big names on these search terms. Instead, focus on creating long tail keywords that people are likely to search for. A swimming pool store, for instance, could go for the keyword ‘above ground swimming pool installed’ instead of ‘swimming pool store.’ Big brands reduce time on long tail keywords, so you have a better chance of cornering the market.
Around Fifty percent of people engaged in local searches will visit a company within a day. This statistic alone is enough to prove you should put time into local SEO. By doing this, though, you will also better compete with big brands.
Wal-Mart, Target, McDonald’s and other large corporations do not typically invest much in local SEO. After all, they’d have to spend money and create large amounts of content for every locale they have a presence in. Add your city and surrounding city names to your long tail keywords for nice results.
Never Skimp on the Content
massive corporations have domain authority, great backlinks and large resource pools. What they sometimes fail to focus on, though, is content marketing. They often simply don’t have time to create blogs, infographics or other content that focuses on specific niches.
This means that, if you put out wonderful content persistently, people will see you as a trusted industry source. This will lead to more backlinks, more social engagement and a variety of other effective factors that will help your organization compete.
Search engine optimization is the best thing you can do for your website. And as it turns out, you really can take on significant corporations in the SEO field. With the right techniques, you could even win.