Why Google+ is Still Effective for Marketing

Posted by on Dec 12, 2016 in Blog

Why Google is Still Beneficial for Marketing and advertising

Amazing User Base

Everybody Has One

Okay, not everyone has a Google account, but a crazy number of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, however, has around 1.79 billion active users on a monthly basis. Unfortunately, one study showed that the bulk of Google accounts are rarely active. When the number of accounts is considered along with the other benefits of Google , though, the disadvantages don’t seem as terrible.

Instantly Get Indexed

Whenever you post content or update pages on your site, it takes a while before Google indexes the latest content. When you post something on Google , however, the search engine that just about everyone uses immediately indexes the new information.

With your new content promptly indexed, you can see quick results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you rank higher for keywords and even get you temporarily placed at the top of Google rankings.

Even users that don’t actively post or view content on Google may end up seeing your site thanks to SEO.

An Involved Demographic Exists

Although estimates vary, some believe the volume of active monthly Google users sits around 375 million. Thankfully, these users are all highly engaged. This can really be worthwhile if these people fall into your target demographic.

Over 70 percent of users, for instance, are male. The main professions on the site? Engineers, developers, instructors and designers. If your target audience is in these demographics, you may want to rethink Google for advertising and marketing.

Keep in mind that you probably should not sacrifice other marketing platforms to use Google . Just take a moment to try out the site again. You will see if it is working in almost no time, and you can use that information to adjust your strategy if needed.