Creating Exciting Content in Less than Exciting Industries
Constructing Exciting Content in Less than Exciting Industries
Content marketing has speedily become a critical device in promoting any organization. This is without a doubt why 88 percent of B2B and 76 percent of B2C companies utilize the tactic. For the strategy to be efficient, though, content must be engaging and appealing. This can in some cases prove difficult in sectors that seem boring. Fortunately, there are a few ways around this.
Add a Sense of Humor
If a blog or article will prove helpful to consumers, many will overlook its boring nature. This does not mean all of them will, though. Because of this, content creators should interject humor whenever they get the chance. While it may seem not professional, marketers need to weigh the advantages and disadvantages. Sure it might not sound like industry speak, but do most customers want to read that anyhow?
Compose Local Content
While it might appear ideal to create content that people in every state will enjoy, this isn’t exactly necessary for most local companies. With this in mind, take time to create content that targets events, people or anything else going on in the local community.
Consider individuals who never watch the evening news. If they suddenly know that they or a friend will be on it that evening, there is very little doubt that they will be tuning in. This is the same with content marketing. Even in a monotonous industry, people are likely to be interested if content somehow relates to where they call home.
Split the Content
Even if you focus on writing locally and let your sense of humor show, some industries are just so technical that content must stay specific. If this is the case, take measures to break down the content on a page. Apply bullet points, headers, small paragraphs and images. Each of these things makes content more digestible, and consumers will be less inclined to feel overwhelmed or bored.
Whether you are in shipping, development or any other industry that might come off as uninteresting, you do not have to create boring content. By following these rules and striving to build useful content, consumers will still find good reasons to visit your site.