How Local Businesses Can Compete in the SEO World

Posted by on Dec 19, 2016 in Blog

David and Goliath: Competing in SEO with Large Enterprises Although it can be wearisome, local business owners acknowledge just how necessary search engine optimization (SEO) is for making their firm successful. If you snag Google’s top spot, for instance, your page will garner a click-through rate of almost 35 percent. If you are a private business owner, though, it may be hard to overcome competition from large corporations. If you remember these steps, though, your SEO strategy can still pay off huge. Opt for Long Tail Keywords There are basic keywords that naturally fit into your market. Unfortunately, it is difficult to contest with the big names on these search terms. Instead, focus on creating long tail keywords that people are likely to search for. A swimming pool store, for instance, could go for the keyword ‘above ground swimming pool installed’ instead of ‘swimming pool store.’ Big brands reduce time on long tail keywords, so you have a better chance of cornering the market. Concentrate Locally Around Fifty percent of people engaged in local searches will visit a company within a day. This statistic alone is enough to prove you should put time into local SEO. By doing this, though, you will also better compete with big brands. Wal-Mart, Target, McDonald’s and other large corporations do not typically invest much in local SEO. After all, they’d have to spend money and create large amounts of content for every locale they have a presence in. Add your city and surrounding city names to your long tail keywords for nice results. Never Skimp on the Content massive corporations have domain authority, great backlinks and large resource pools. What they sometimes fail to focus on, though, is content marketing. They often simply don’t have time to create blogs, infographics or other content that focuses on specific niches. This means that, if you put out wonderful content persistently, people will see you as a trusted industry source. This will lead to more backlinks, more social engagement and a variety of other effective factors that will help your organization compete. Search engine optimization is the best thing you can do for your website. And as it turns out, you really can take on significant corporations in the SEO field. With the right techniques, you could even...

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Why Google+ is Still Effective for Marketing

Posted by on Dec 12, 2016 in Blog

Why Google is Still Beneficial for Marketing and advertising Amazing User Base Everybody Has One Okay, not everyone has a Google account, but a crazy number of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, however, has around 1.79 billion active users on a monthly basis. Unfortunately, one study showed that the bulk of Google accounts are rarely active. When the number of accounts is considered along with the other benefits of Google , though, the disadvantages don’t seem as terrible. Instantly Get Indexed Whenever you post content or update pages on your site, it takes a while before Google indexes the latest content. When you post something on Google , however, the search engine that just about everyone uses immediately indexes the new information. With your new content promptly indexed, you can see quick results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you rank higher for keywords and even get you temporarily placed at the top of Google rankings. Even users that don’t actively post or view content on Google may end up seeing your site thanks to SEO. An Involved Demographic Exists Although estimates vary, some believe the volume of active monthly Google users sits around 375 million. Thankfully, these users are all highly engaged. This can really be worthwhile if these people fall into your target demographic. Over 70 percent of users, for instance, are male. The main professions on the site? Engineers, developers, instructors and designers. If your target audience is in these demographics, you may want to rethink Google for advertising and marketing. Keep in mind that you probably should not sacrifice other marketing platforms to use Google . Just take a moment to try out the site again. You will see if it is working in almost no time, and you can use that information to adjust your strategy if...

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What Back to the Future Taught Us About Marketing

Posted by on Dec 5, 2016 in Blog

3 Things Back to the Future Taught Us About Marketing Marty knew how vital it was to repurpose old popular content. If you are marketing and advertising an online business, you should too. Find your older well-performing content. After finding it, make updates, expand the content or take the time to repurpose it into new models like infographics. This could especially pay off considering 63 percent of enterprises using infographics say they’re effective. Consistency Is Crucial In the film, Marty had no choice but to get his parents together. Even when difficulties arose, he remained persistent in achieving his goal until it paid off. You must do this with marketing and advertising as well. It isn’t enough to post a blog or update social media once a week. You must consistently market to your target audience, or they’re going to stop listening. Oldies Are Still Goodies One of the most well-known scenes in the movie is when Marty performed ‘Johnny B. Goode’ to the crowd at the Enchantment Under the Sea dance. To the students, it was a brand new song, but to Marty, it was nearly 30 years old. Marty appreciated the value in repurposing old content. As a marketer or business owner, you should too. Find some of your old content that performed well. Once you obtain it, do an instant update, expand upon the content or change it into a different format such as an infographic. Since 63 percent of companies report that infographics are effective, this is a particularly great idea. Pay Attention to What The Heck Is Working Young Marty realized that the sweet approach from his father was not working. His mom appeared to be more attracted to dominant males, so he used this knowledge to make his dad more inviting. You must also keep track of the strategies that are working for your business. If they paid off once, build upon that good results and focus on mimicking your first taste of marketing success. It is not always a good idea to take marketing tips from a movie, but ‘Back to the Future’ certainly bucks this trend. Totally focus on the aforementioned lessons, and your marketing strategy will be going 88 miles per hour in no...

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Creating Exciting Content in Less than Exciting Industries

Posted by on Nov 10, 2016 in Blog

Constructing Exciting Content in Less than Exciting Industries Content marketing has speedily become a critical device in promoting any organization. This is without a doubt why 88 percent of B2B and 76 percent of B2C companies utilize the tactic. For the strategy to be efficient, though, content must be engaging and appealing. This can in some cases prove difficult in sectors that seem boring. Fortunately, there are a few ways around this. Add a Sense of Humor If a blog or article will prove helpful to consumers, many will overlook its boring nature. This does not mean all of them will, though. Because of this, content creators should interject humor whenever they get the chance. While it may seem not professional, marketers need to weigh the advantages and disadvantages. Sure it might not sound like industry speak, but do most customers want to read that anyhow? Compose Local Content While it might appear ideal to create content that people in every state will enjoy, this isn’t exactly necessary for most local companies. With this in mind, take time to create content that targets events, people or anything else going on in the local community. Consider individuals who never watch the evening news. If they suddenly know that they or a friend will be on it that evening, there is very little doubt that they will be tuning in. This is the same with content marketing. Even in a monotonous industry, people are likely to be interested if content somehow relates to where they call home. Split the Content Even if you focus on writing locally and let your sense of humor show, some industries are just so technical that content must stay specific. If this is the case, take measures to break down the content on a page. Apply bullet points, headers, small paragraphs and images. Each of these things makes content more digestible, and consumers will be less inclined to feel overwhelmed or bored. Whether you are in shipping, development or any other industry that might come off as uninteresting, you do not have to create boring content. By following these rules and striving to build useful content, consumers will still find good reasons to visit your...

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Marketing to Both Millennials and Generation Z

Posted by on Oct 28, 2016 in Blog

How to Simultaneously Target Millennials and Gen Z In 2016, Millennials exceeded Baby Boomers as the largest American age cohort when they numbered over 75 million. Not soon thereafter, Generation Z became the largest age cohort, making up 25 percent of the population. This means small businesses find themselves with the need to market to both of the major age demographics in the USA. Luckily, it’s possible to appeal to both all at once. Less Attention on Brand Loyalty It is really important to create loyal customers, but entrepreneurs in the modern world need to realize that young adults do not put too much thought into brand loyalty. If they find a better product or value, Millennials and Gen Z youth will quickly jump ship. And that means you must focus on creating an excellent product and providing great customer support. In the end, your advertising and marketing should focus on these values. Broadcast Social Responsibility The internet was getting enormous around the time Millennials were hitting their teen years. Those in Generation Z grew up with the exact technology from infancy. This means they constantly had facts at their fingertips, and they quickly learned the value of social responsibility. Social responsibility is so essential to these consumers, in fact, that they will often make their choice in businesses based on that aspect. Volunteer in the district. Host charity events. Start taking measures to “go green.” As you do this, though, make sure you mention it in your social media posts. Market More than the Product While great products are important, young adults also care greatly about their experience. If they have the option of sitting in a normal restaurant or occupying an eatery with great ambiance and live music, they will opt for the latter. Make your company an experience to be enjoyed, and the young age cohorts of today will flock in. We have always known that the youth of the USA is our future, but ever more, they are also our present. Internet marketers need to focus on attracting these young age cohorts. By doing so, they will assure their business stays relevant well into the...

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Marketing Lessons from Negan on The Walking Dead

Posted by on Oct 24, 2016 in Blog

3 Marketing Suggestions Taken Directly from Negan on The Walking Dead Negan kept such a close eye on Rick’s group that they were able to speedily surround them after predicting their every move. Local business owners should take a hint and watch their own competition. When the company posts something new on their social media page or offers a new campaign, it is time to take notice. After all, if it can be useful for them, it will work well for others. Keep an Eye on the Opposition Negan was watching Rick’s group so closely that they were able to foresee exactly where the group would run and surround them in an instant. Online marketers need to do this with their competition as well. Keep an eye on what they are posting on facebook and what new offers they are advertising. If something works well for them, it wouldn’t hurt to take a similar route. Turn Workers into Marketing and advertising Ambassadors Negan’s followers are an eccentric and crazed bundle, but they all serve as motivated ambassadors. Season 6 of the show focused heavily on Negan and the danger he posed, but fans never even saw his face until the last moments of the season finale. This is because his employees were powerful ambassadors. Local companies should take this lesson to heart. This is notably true since 80 percent of corporations with employee advocacy strategies report better brand visibility. Give workers branded t-shirts for free or share videos of them taken on the job. Offer prizes to whoever recommends the biggest number of new customers or send them out to community events in exchange for a day off. Whatever it takes, establish ambassadors like Negan’s… except for the killing part, obviously. Establish Local Relationships In both the comics and the television show, Negan goes around to nearby communities and makes deals with the locals. These are usually unfair to the given community, but the deal is created nonetheless. Local business owners should also make connections with other nearby companies. Simple things like putting the other place’s business cards in the lobby can create a working...

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